Breadcrumb Privacy Policy

Last Updated: November 2020

We want you to understand how and why Breadcrumb, Inc. (“Breadcrumb,” “we” or “us”) collects, uses, and shares information about you when you use our website (”Service”) or when you otherwise interact with us or receive communication from us.

Definitions

Parties “You” and “your” refer to you, as a user of the Service. A “user” is someone who accesses or in any way uses the Service. “We,” “us,” and “our” refer to Breadcrumb and its subsidiaries. Content “Content” means text, images, photos, audio, video, and all other forms of data or communication. “Your Content” means Content that you submit or transmit to, through, or in connection with the Service, such as ratings, reviews, photos, videos, compliments, invitations, check-ins, votes, friending and following activity, direct messages, and information that you contribute to your user profile or suggest for a business page. “User Content” means Content that users submit or transmit to, through, or in connection with the Service. “Breadcrumb Content” means Content that we create and make available in connection with the Service. “Third Party Content” means Content that originates from parties other than Breadcrumb or its users, which is made available in connection with the Service. “Service Content” means all of the Content that is made available in connection with the Service, including Your Content, User Content, Breadcrumb Content, and Third Party Content. Sites and Accounts “Consumer Site” means Breadcrumb’s consumer website (hibreadcrumb.com and related domains) and mobile applications. “Consumer Account” means the account you create to access or use the Consumer Site. “Account” means any Consumer Account or Business Account.

What we collect

We collect information you provide to us directly when you use the Service.

This includes:

Account information To create an account, you must provide your legal first and last name and password. You must also provide an email address. We also store your user account preferences and settings.

Content you submit. We collect all the content you submit to the Service.

Actions you take. We collect information about the actions you take when using the Services. This includes your interactions with reviews or users, like commenting or reporting. It also includes your interactions with other users.

Transactional information If you purchase products or services from us (e.g., Breadcrumb Premium) or sign up as a potential advertiser on Breadcrumb Ads, we will collect certain information from you, including your name, address, email address, and information about the product or service you are purchasing. Payments are processed by third-party payment processors (e.g., Stripe, or other service), so please refer to the applicable processor’s terms and privacy policy for more information about how payment information is processed and stored.

Other information. You may choose to provide other information directly to us. For example, we may collect information when you fill out a form, participate in Breadcrumb-sponsored activities or promotions, apply for a job, request customer support or otherwise communicate with us.

Information We Collect Automatically

When you access or use our Services, we may also automatically collect information about you.

This includes:

Log and usage data. We may log information when you access and use the Services. This may include your IP address, user-agent string, browser type, operating system, referral URLs, device information (e.g., device IDs), pages visited, links clicked, the requested URL, hardware settings, and search terms. Except for the IP address used to create your account, Breadcrumb will delete any IP addresses collected after 100 days.

Information collected from cookies and similar technologies. We may receive information from cookies, which are pieces of data your browser stores and sends back to us when making requests, and similar technologies. We use this information to improve your experience, understand user activity, personalize content and advertisements, and improve the quality of our Service. For example, we store and retrieve information about your preferred language and other settings. For more information on how you can disable cookies, please see “Your Choices” below.

Location information. We may receive and process information about your location. For example, with your consent, we may collect information about the specific location of your mobile device (for example, by using GPS or Bluetooth). We may also receive location information from you when you choose to share such information on our Service, including by associating your content with a location, or we may derive your approximate location from other information about you, including your IP address.

Information Collected From Other Sources

We may receive information about you from other sources, including from other users and third parties, and combine that information with the other information we have about you. For example, we may receive demographic or interest information about you from third parties, including advertisers, and combine it with our own data using a common account identifier such as a hash of an email address or a mobile-device ID.

Linked services. If you authorize or link other services (e.g., third-party apps or websites) to access your Breadcrumb account, Breadcrumb receives information about your use of that service when it uses that authorization. Linking services may also cause the other service to send us information about your account with that service. To learn how information is shared with linked services, see “How Information About You Is Shared” below.

Information collected from integrations. We also may receive information about you, including log and usage data and cookie information, from third-party websites that integrate our Service, including our buttons and advertising technology.

We use information about you to: Provide, maintain, and improve the Service; Research and develop new services; Help protect the safety of Breadcrumb and our users, which includes blocking suspected spammers, addressing abuse, and enforcing the Breadcrumb user agreement and our other policies; Send you technical notices, updates, security alerts, invoices and other support and administrative messages; Provide customer service; Communicate with you about products, services, offers, promotions, and events, and provide other news and information we think will be of interest to you Monitor and analyze trends, usage, and activities in connection with our Services; and Personalize the Services and provide advertisements, content and features that match user profiles or interests.

How Information About You Is Shared

When you use the Services, certain information may be shared with other users and the public.

For example: When you submit content (such as a review) to the Service, any visitors to and users of our Service will be able to see that content, the legal first name associated with the content, and the date you originally submitted the content (unless review is submitted anonymously). When you send private messages, messages via private chats, the recipients of those messages will be able to see the content of your message, your legal first name, and the date and time the message was sent. Keep in mind that additional users may be invited to join a private chat after you send a message. Such messaging systems might not be available to use in 2020 or 2021. When other users view your profile, they will be able to see information about you and your reviews if you choose to turn your profile public.

Otherwise, we do not share, sell, or give away your personal information to third parties unless one of the following circumstances applies:

With linked services. If you link your Breadcrumb account with a third-party service, Breadcrumb will share the information you authorize with that third-party service. You can control this sharing as described in ”Your Choices” below.

With our partners. We may share information with vendors, consultants, and other service providers (but not with advertisers and ad partners) who need access to such information to carry out work for us. The partner’s use of personal data will be subject to appropriate confidentiality and security measures.

To comply with the law. We may share information in response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, legal process or governmental request, including, but not limited to, meeting national security or law enforcement requirements. To the extent the law allows it, we will attempt to provide you with prior notice before disclosing your information in response to such a request.

In an emergency. We may share information if we believe it's necessary to prevent imminent and serious bodily harm to a person.

To enforce our policies and rights. We may share information if we believe your actions are inconsistent with our user agreements content policy, or other Breadcrumb policies, or to protect the rights, property, and safety of ourselves and others.

With our affiliates We may share information between and among Breadcrumb, and any of our parents, affiliates, subsidiaries, and other companies under common control and ownership.

With your consent. We may share information about you with your consent or at your direction.

Aggregated or de-identified information. We may share information about you that has been aggregated or anonymized such that it cannot reasonably be used to identify you. For example, we may show the total number of times the same unit has been reviewed.

Ads and Analytics Partners

We may partner with third-party advertisers, ad networks, and analytics providers to deliver advertising and content targeted to your interests and to better understand your use of the Services. These third parties may collect information sent by your computer, browser, or mobile device in response to a request for content, such as unique identifiers, your IP address, or other information about your computer or device.

Your Choices

As a Breadcrumb user, you have choices about how to protect and limit the collection, use, and disclosure of information about you. Accessing and Changing Your Information You can access and change certain information through the Services. Please send an email to support@hibreadcrumb.com for more help or you want to access your data.

Deleting Your Account

You may delete your account at any time. When you delete your account, your profile is no longer visible to other users and disassociated from content you posted under that account. Please note, however, that the reviews, comments, and messages you submitted prior to deleting your account will still be visible to others unless you first delete the specific content. We may also retain certain information about you as required by law or for legitimate business purposes after you delete your account.

Controlling the Use of Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject first- and third-party cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Controlling Advertising and Analytics

Some analytics providers we partner with may provide specific opt-out mechanisms and we may provide, as needed and as available, additional tools and third-party services that allow you to better understand cookies and how you can opt-out.

Other Information

Information Security. We take measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. For example, we use HTTPS while information is being transmitted. We also enforce technical and administrative access controls to limit which of our employees have access to non-public personal information.

Data Retention. We store the information we collect for as long as it is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

International Data Transfers. We are based in the United States and we process and store information on servers located in the United States. We may store information on servers and equipment in other countries depending on a variety of factors, including the locations of our users and service providers. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights as you do under local law.

Data Subject and Consumer Information Requests. Requests for a copy of the information Breadcrumb has about your account—including EU General Data Protection Regulation (GDPR) data subject access requests and California Consumer Privacy Act (CCPA) consumer information requests — can be submitted by emailing support@hibreadcrumb.com

All other data Subject and consumer requests under data protection laws should also be sent to support@hibreadcrumb.com with the appropriate subject title and from the email address that you have verified with your Breadcrumb account. Before we process a request from you about your personal information, we need to verify the request via your access to your Breadcrumb account or to a verified email address associated with your Breadcrumb account. You may also designate an authorized agent to exercise these rights on your behalf. Breadcrumb does not discriminate against users for exercising their rights under data protection laws to make requests regarding their personal information.

Changes to This Policy

We may change this Privacy Policy from time to time. If we do, we will let you know by revising the date at the top of the policy. We encourage you to review the Privacy Policy whenever you access or use our Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy. By continuing to use our Services after Privacy Policy changes go into effect, you agree to be bound by the revised policy.